Dear Better Lounge, I recently attended the ISA International Sign Expo® in Las Vegas along with over 20,000 attendees and nearly 600 vendors. The event was mostly typical to large trade shows with one notable exception – One of the vendors – Signs 365 – really stood out above the rest. Why? They offered show floor attendees something unique and highly valuable – an electronic massage chair to sit and relax for a few minutes. What an amazing and simple idea! What you need after being on your feet for 3 days is a comfortable chair that gives you a massage. Signs 365 brought in what looked like 100 of these chairs for show floor participants. The place was packed with potential customers, people were waiting for their turn, everyone was talking about it, the neighbouring booths were gaining the benefit of the extra traffic. While I was sitting in the chair getting a great massage, I was presented with products and solutions offered by Signs 365 – a fair and good use of my time. I left that chair feeling refreshed and energised. As a regular show floor participant and large vendor, I just love the simple value offered by these chairs. My next show is coming up in San Diego and I will be bringing your chairs to my booth. I also really want one for my living room and corporate office! I am a fan. Yours truly, Jim Henderson
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